In 2008, Annette Gushurst founded cute stuff. Her vision: to create accessories and fashion that become long-lasting favorite pieces. Our cute stuff designs are crafted to accompany trend-conscious women throughout their day. Always fitting, authentic, and fashionably styled – from business appointments to time with family and kids, to glamorous evening events. All year round!

Designer and cute stuff founder Annette Gushurst finds inspiration, ideas, and materials all over the world. She knows how to collect and combine discoveries from her travels. From premium cashmere from Nepal to cotton from Italy to hand-embroidered embellishments from India – a unique combination of materials.

Annette's close, friendly relationships with producers and regular on-site visits guarantee excellent cooperation and the best production conditions. At cute stuff, we pay great attention to outstanding quality in production. Our pieces are made in the countries of origin of the raw materials with traditional know-how and gentle processing.

She also firmly believes that modern fashion-forward women want to express their many facets. And together with her fantastic team, she designs and creates the fitting style ingredients for this, true to the motto: decorate your life!

At mes amis, we curated cute stuff because the brand shares our philosophy: timeless quality, artisanal excellence, and the joy of thoughtful design. Annette's commitment to fair production and sustainable materials – from Nepalese cashmere to Italian cotton – aligns with our demand for responsible fashion. Each piece tells a story of travel, relationships, and passion. This makes cute stuff more than just accessories: they are favorite pieces that accompany women in their many roles and express their personality.